Christmas is finally over, and our poor wallets are trying to recover from the festivities. Who would have thought that a holiday designed to be with your family and gather around an adorned pine tree could become such a money bleeder? Thank God there are companies out there keeping in mind the economy of their communities, which is why Goodwill has decided to poen up a new Goodwill outlet in La Jolla, California.
Instead of sticking to their usual business model—where they attach a price tag which sometimes is higher than the original price it had when brand new at its original store—this outlet will instead let shoppers buy super-discounted items just like they would buy produce… by weight!
It won’t have endless racks of hangers, but will instead have big containers where shoppers can rummage and have a treasure hunt shopping session—for pennies per lb.
Vicki Burton, the head of Goodwill in South Mississippi, pointed out just how much this outlet matters for the neighborhood’s growth. In fact, every dollar spent at this location directly pays for career coaching and job training for locals right there in South Mississippi. It’s not only about sheer profit, but reinjecting help into the very community it’s open to.
A New-Age Goodwill that adapts to market needs
Instead of putting a price tag on every single item, they sell everything by weight, which leads to some crazy good deals.
Customers can expect to run across anything from outfits and accessories to home goods, all piled up in giant bins just waiting to be found. Staff members will swap out the items in the bins all day long to make sure there’s always something fresh to look at when you walk in. Basically, you’ll never have the exact same experience twice, and there will always be new bargains for anyone ready to do a little digging.
The Lowdown on Location, Hours, and Growth Plans
You’ll find the new outlet right in La Jolla Cove.
Once the grand opening wraps up on January 21, you can shop there between 8:00 a.m. and 4:00 p.m. from Tuesday through Saturday. Just keep in mind that the doors will be locked on Sundays and Mondays.
Those who are in line at 09:00 AM on January 21 will have a chance to receive a gift card and exclusive discounts for that morning shopping premiere.
Revamping the shops for 2026
To stick to that plan, a lot of the current shops are getting upgrades like brighter lights, open ceilings, and concrete floors to really improve the vibe. On top of that, the new spots opening in 2026 are going to be bigger, and many will be placed in richer areas to bring in high-end donations from the locals. Anything to appeal to the younger generations that are not only looking for basic garments, but also eclectic pieces with which spice up their wardrobe. Anything to appeal to the younger generations that are not only looking for basic garments, but also eclectic pieces with which spice up their wardrobe.
FAQs
Where exactly is this new Goodwill outlet?
The new Goodwill is in 7849 Herschel Avenue, La Jolla, CA 92037. It’s only three minutes away from the current La Jolla Goodwill on Girard Avenue.
What are its opening hours?
You can shop there from 8:00 a.m. until 4:00 p.m. on Tuesdays through Saturdays, though it’s closed on Sunday and Monday.
What can you buy at this outlet?
You can pick up a mix of things like clothes, accessories, and home goods, all priced by how much they weigh.
Does this Goodwill outlet run any deals?
Yes, you can rest assured this Goodwill makes sure to bring out new stock throughout the day to make shopping interesting. They will give out gift cards and exclusive discounts to shoppers who are there at 9:00 sharp in the morning for the opening on January 21, 2026!